I was very pleased this month to be commissioned by Southbank BID, (Southbank Employment group) to photograph all their new company profile portraits and team shots.
I understood the brief that the portraits were to convey both professionalism and warm approachability. A friendly group of people that are focused on contributing to the regeneration of positive use of the surrounding public realm for visitors, businesses and local residents and therefore needed a softer look. I decided against the traditional corporate portrait shot with a bright plain white backdrop and went for the softer subtle interior look, still keeping it uncluttered but featuring posters commissioned by Southbank BID’s marketing team in the background and a natural feel to the lighting.
The skill to photographing portraits of people not use to their picture being taken is beyond the technical aspects of handling camera and lighting. It is firstly the ability to communicate warmly and relaxed, putting them at easy and actually making it fun. It always puts a smile on my face when editing images later to see the laughter in the ones that do not make the final cut, as they look like they are having far too much fun! It is the hardess thing to capture that fleeting subtle smile across the eyes and in the corners of the mouth. Once achieved my feelings soar high that I captured it in camera.
Another essential ability of a portrait photographer is to find, but not force a pose from the subject that communicates to the viewer, and recognise different poses suit different personalities and body types. After 21 staff portraits it was an achievement that day that every one of them found their best side : – )